About Us
RCTV: The Evolution
Becoming the first and only local infotainment channel back in 2003 was no easy feat. It took a lot of risk and guts to come up with a local channel that would cater to the discriminating tastes of the Cebuanos. Now, after five years of being in the business, we are proud to say that the Cebuanos have grown to love the idea of having their very own community channel. After all, we would not reach five years in the industry without the support of our bai’s out there. Yes guys, we’re 5 and alive, and we’re here to stay.
Here’s a quick backtrack of all the things that happened to your favorite community channel through the past five years.
2003
» We were the first and only community channel at that time
» We were the first with the “infotainment” concept
» RCTV was built on the concept that people wanted to see ads (advertisements) that moved. Pictures were not enough. It was high time that the Cebuano market ventured into television advertising
» The channel at this time was a television billboard, all you saw were ads
» We ran on a 1-hour loop
» Manpower of only 2 editors and 1 office staff
» Tagline: The first infotainment channel in Cebu
2004
» Three shows were introduced namely ISMOL TAYM, Cebu Business with Bunny Pages and Drawing Board
» The first community channel to introduced locally produced shows
» We started covering events
» We started having VJs
» Donated books to schools in Lahug on its first anniversary
» Manpower of 3 editors and 2 office staff
» On this year, we were awarded by the Philippine Marketing Excellence Awards as the Most Outstanding Cebu Cable Channel
2005
» In year 2005, our services expanded. We started producing quality and professional AVPs and Television Commercials that was beyond 30 seconds
» We started coming up with our own events
» We evolved from a simple infotainment channel to a full screen programming
» We ran on a broadcast loop of 2-3 hours
» Developed new show—What’s Happening that featured different events coverage
» We threw out 10 parties for the 2005 Advertising Congress held in Cebu
» RCTV was presented with a new community channel and there definitely was new and healthy competition on air. Tagline was now changed to The REAL Cebu Television
» Manpower of 4 editors, 1 cameraman, 1 production assistant and 4 office staff
» In this year we were awarded by the National Shopper’s Choice Awards as the Number 1 Infotainment Channel
2006
» Developed full TV format programming complete with shows and commercials
» The format from 2003-2005 was compressed into one show which is now Around Town
» Healthwise, a new show was introduced on this year and it talked about health issues that concerned the Cebuanos
» In this year, we were once again awarded by the Philippine Marketing Excellence Awards as the Most Outstanding Infotainment Channel
2007
» This year was the rebirth of RCTV because it was on this year that we reformatted the channel and aimed on concentrating to having more shows
» New and exciting advertising packages were also offered
» New shows were Report Card, Make My Trip and Pefect Day
» Our website, www.rctv.com.ph was updated and given more meat and information so that we would be one step closer to your homes
» Tagline is now We got you covered, based on our flagship show Around Town.
2008
» This year we are full blast on our shows with the arrival of more shows such as On Sight, Behind the Scenes with Nikki Taylor and Ultimate Living
» We are starting to be aware of our social responsibility as a community channel and we aim to be more in touch with the current issues of our province
» We just recently launched the Best of Cebu which introduces the concept of sachet advertising to give venue to micro businesses to have their products advertised on television
» We now run on a 4-5 hour loop
» RCTV is now composed of 13 dynamic, talented and creative individuals who never stop working to make your community channel the best there is
» We were the first and only community channel at that time
» We were the first with the “infotainment” concept
» RCTV was built on the concept that people wanted to see ads (advertisements) that moved. Pictures were not enough. It was high time that the Cebuano market ventured into television advertising
» The channel at this time was a television billboard, all you saw were ads
» We ran on a 1-hour loop
» Manpower of only 2 editors and 1 office staff
» Tagline: The first infotainment channel in Cebu
2004
» Three shows were introduced namely ISMOL TAYM, Cebu Business with Bunny Pages and Drawing Board
» The first community channel to introduced locally produced shows
» We started covering events
» We started having VJs
» Donated books to schools in Lahug on its first anniversary
» Manpower of 3 editors and 2 office staff
» On this year, we were awarded by the Philippine Marketing Excellence Awards as the Most Outstanding Cebu Cable Channel
2005
» In year 2005, our services expanded. We started producing quality and professional AVPs and Television Commercials that was beyond 30 seconds
» We started coming up with our own events
» We evolved from a simple infotainment channel to a full screen programming
» We ran on a broadcast loop of 2-3 hours
» Developed new show—What’s Happening that featured different events coverage
» We threw out 10 parties for the 2005 Advertising Congress held in Cebu
» RCTV was presented with a new community channel and there definitely was new and healthy competition on air. Tagline was now changed to The REAL Cebu Television
» Manpower of 4 editors, 1 cameraman, 1 production assistant and 4 office staff
» In this year we were awarded by the National Shopper’s Choice Awards as the Number 1 Infotainment Channel
2006
» Developed full TV format programming complete with shows and commercials
» The format from 2003-2005 was compressed into one show which is now Around Town
» Healthwise, a new show was introduced on this year and it talked about health issues that concerned the Cebuanos
» In this year, we were once again awarded by the Philippine Marketing Excellence Awards as the Most Outstanding Infotainment Channel
2007
» This year was the rebirth of RCTV because it was on this year that we reformatted the channel and aimed on concentrating to having more shows
» New and exciting advertising packages were also offered
» New shows were Report Card, Make My Trip and Pefect Day
» Our website, www.rctv.com.ph was updated and given more meat and information so that we would be one step closer to your homes
» Tagline is now We got you covered, based on our flagship show Around Town.
2008
» This year we are full blast on our shows with the arrival of more shows such as On Sight, Behind the Scenes with Nikki Taylor and Ultimate Living
» We are starting to be aware of our social responsibility as a community channel and we aim to be more in touch with the current issues of our province
» We just recently launched the Best of Cebu which introduces the concept of sachet advertising to give venue to micro businesses to have their products advertised on television
» We now run on a 4-5 hour loop
» RCTV is now composed of 13 dynamic, talented and creative individuals who never stop working to make your community channel the best there is